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Andrew HoChoy
Andrew HoChoy

From FL to NY to CA, I've worked in and with businesses of every size. People > Technology.

Status Quo Bias: Why Your Scheduling Mess Stays

Nov 3, 2026

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2 min read

Status Quo Bias: Why Your Scheduling Mess Stays

The texts-and-spreadsheet system survives because its cost never arrives in one bill.

Andrew HoChoy
Andrew HoChoy
The Real Cost of a Thirty-Second Interruption

Oct 20, 2026

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2 min read

The Real Cost of a Thirty-Second Interruption

Attention residue turns a fast question into minutes of degraded work.

Andrew HoChoy
Andrew HoChoy
Why No One Checks the AI Agent's Log

Oct 6, 2026

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2 min read

Why No One Checks the AI Agent's Log

Diffusion of responsibility explains why automated scheduling and quoting run for weeks unchecked.

Andrew HoChoy
Andrew HoChoy
Ego Depletion: Why Owners Say Yes to Every Discount

Sep 22, 2026

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2 min read

Ego Depletion: Why Owners Say Yes to Every Discount

How routine approvals quietly drain the judgment owners need for decisions that actually matter.

Andrew HoChoy
Andrew HoChoy
Why Instant Text-Backs Erode Customer Trust

Sep 8, 2026

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2 min read

Why Instant Text-Backs Erode Customer Trust

A missed-call reply that lands too fast reads as scripted, not attentive.

Andrew HoChoy
Andrew HoChoy
Why the Best Time to Ask for a Review Is Right Now

Sep 4, 2026

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2 min read

Why the Best Time to Ask for a Review Is Right Now

The goodwill from a finished job decays within days, not weeks.

Andrew HoChoy
Andrew HoChoy

The Human Factor

Why people in your business behave the way they do, and what technology can do about it. Bi-weekly, three minutes.

© 2026 The Human Factor.
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